Insights
SPARCLI – Technological development and implementation of an integrated digital platform for the crystal sector, featuring an archive, AI customizer, 3D prototyping, and XR/VR experiences.
PROJECT OBJECTIVES
- Develop an integrated digital platform for the crystal sector featuring a historical archive, AI-powered customizer, 3D prototyping, and XR/VR experiences.
- Strengthen the competitiveness of local businesses by enhancing direct customer engagement.
- Promote the tangible and intangible heritage of crystal craftsmanship and the Val d’Elsa territory.
- Innovate product-customer communication through emotional branding and brand storytelling.
EXPECTED RESULTS
- A structured digital archive of products, visual inspirations, and emotional suggestions.
- A GenAI customizer to generate new design concepts from images, texts, or their combinations.
- Rapid prototyping services using cutting-edge technologies.
- Immersive experiences, including real-world product placement (XR) and 360° storytelling videos (VR).
- Enhanced user-business interaction through personalization and co-design.
PARTNERS